![]() ![]() If you can’t find enough customers here, it’s probably not because you’re charging $2.99 instead of $1.99 or $0 - it’s because your app isn’t convincing enough people that it’s worth using over the alternatives.įor these “Big Six” apps, price is almost irrelevant. Competing in these categories isn’t about price: it’s about relevance and attention. If you make another RSS reader or Twitter client, there are certainly a lot of people who could use it, but you’ll need to compete with very mature, established apps. This is another reason why IBM cloud and other services are not that popular among the masses compared to the other giants.Marco Arment writes about the state of pricing and sales in the ever-crowded iOS market: IBM services are designed to cater specific use cases. With other providers, such as AWS, Google and Microsoft, they have set standards of implementations with good documentations and support that they offer and anyone with minimum knowledge can come, learn and implement. This is one reason IBM charges premium on its services. This is not only limited to IBM cloud but also other services it offers. The reason which I observed is that IBM do specific implementations specific to clients requirements and this model may suit IBM do their business. Though IBM has a business model which allow other business partners to do its implementation. IBM does not need to go to small medium software houses for their implementations. If IBM have such a big workforce then to do business, it need to get access to the big guys to get their work. It also has physical presence in around +-175 countries around the globe. Other reason for it not being so popular among the public is that it has its own set of engineers, technology experts who do implementations for their clients. Finally IBM Cloud Launched date: Apby the name Smart Cloud Enterprise.Google Cloud Launched date: April 7, 2008.Microsoft Azure Launched date: February 1, 2010.Truth be told that IBM cloud have entered the public cloud market little later then others, but because of Red Hat acquisition, it got the boost it required. Having said that, in some of the cases it has made its client case studies public for others to learn from. IBM works with big guys and seems like it does not want to show off either. Before the launch of its public offerings in April 2011, IBM claimed that 80% of the fortune 500 companies are using IBM Cloud. IBM doesn’t need to market its services online but still it is doing it, just for the sake of having online presence of its services. This is where most of its revenues are coming from. IBM provide its services to most of the Fortune 500 companies globally, so does its cloud offering. But still, its marketing has less presence over the internet as compared to the other three. With the latest acquisition of Red Hat by IBM, IBM is now confidently pushing their cloud services to the public, and doing marketing of its own. People proudly talk about Google, AWS or Azure, but this is not the case for IBM. ![]() We don’t hear so much about IBM cloud being discussed by the start-ups or small medium enterprise software houses. These are as follows:ĪWS, Google Cloud and Microsoft Azure has made themselves available for local public to access it easily and to use it. I want to highlight few things which I think are the reasons for these. (Does not really matter to IBM as long as it is doing business and earning from it). ![]() Well, IBM has been underrated as a cloud provider by the public in the domain of cloud. PS: These are my opinions about IBM and does not reflect the organisation point of view. ![]()
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